Carnival Barkers
“Step right up, folks! Hurry! Hurry! Hurry! You are mere moments away from learning a secret so massive, it could undermine our very way of life! Please move in closer so everyone can hear! Tell your family! Tell your neighbor! Act now and I’ll throw in a free American flag, but supplies are limited!” We recently had a client ask us about a radio commercial he heard on the local AM station. The commercial is deliberately vague, saying some guy predicted a bunch of stuff that came true in the past and now he’s predicting something really scary so check out his website. The website launches a video that plays automatically and when you try to leave, you get a pop up that directs you to a transcript of the video. The transcript that I looked at was over 12,000 words long and required over 50 pages to fit in…